The Work Behindthe Strategy

Visit Central Oregon

Adventure Calls

Turning destination marketing into something we could actually measure. A four-season content platform grounded in focus groups and supported by closed-loop attribution that connected campaign touchpoints to confirmed visitation, part of a broader marketing strategy that drove 567% growth in regional tourism revenue over five years.

Grady Britton

First Interstate Bank

One brand. Eight new states. More than 20 different markets. A localized GTM and messaging system built around market-level demographic intelligence, helping a growing bank enter new communities without losing a consistent parent brand.

Kinship Creative

a2 Milk

Research that challenged the assumption. Surveys, follow-up studies, focus groups, and social audience analysis helped reveal why consumers were choosing a2 Milk and reshaped targeting and messaging priorities. The work was part of Kinship's broader consumer-research and testing programs, which drove a 38% increase in social engagement.

Seven Tides

Legendary Outfitters

Making the digital experience feel like the actual experience. A full brand, website, content, SEO, and AI-search rebuild replaced generic stock imagery with original content from the actual fisheries and increased trip inquiries 30%.

Seven Tides

Adonal Foyle: Personal Brand + Foyle’s Forum

Building the brand behind the person. Worked directly with 13-year NBA veteran Adonal Foyle to define his personal brand narrative, then translated that strategy into a connected ecosystem spanning brand identities, four websites, original photography, content, social media, Foyle's Forum, and commercial partnerships. Foyle's Forum reached 167% of its annual partnership goal in six months.

Seven Tides

Belonging / Life Locker

Building a brand around a problem families feel, but rarely talk about. Brand positioning, messaging, a real-family video series, and the website for a new product that helps children in two-home families feel more consistency, independence, and a sense of belonging in both homes.

Kinship Creative

CPG Audience Intelligence

Personas are more useful when they start with behavior instead of assumptions. For Canyon Bakehouse, Nancy's Yogurt, and a2 Milk, public social behavior, language, interests, and brand affinities became the foundation for audience personas and messaging. Across Kinship's broader research and testing programs, the work contributed to a 66% increase in brand awareness and 100% growth in social engagement.