SEVEN TIDES
Legendary Outfitters
Making the digital experience feel like the actual experience.
Legendary Outfitters offered premium guided fly-fishing experiences across Oregon, but the brand and digital experience didn't reflect the quality or specificity of the trips.
The Challenge
A prospective client isn't buying a generic fishing trip. They're imagining themselves on a particular river, with a particular guide, having a particular experience. Generic stock imagery breaks that connection.
The Insight
Rebuild the brand around the actual experience - then make that experience easier to discover through both traditional and AI search.
The Strategy
Through Seven Tides, I led the brand, voice, website, content strategy, original photography and video direction, SEO, and generative engine optimization.
My Role
We replaced stock imagery with original photography and video captured at the actual fisheries, then rebuilt the website and brand voice around what a trip with these guides is really like.
We also rebuilt search for how people find things now. Alongside conventional SEO, we structured the site's content for generative engines, so the business surfaces in ChatGPT and Claude answers and not only in Google results. Most businesses in this category are still optimizing for one of those and ignoring the other.
What We Built
Trip inquiries increased 30% after the brand, website, content, SEO, and AI-search overhaul.
This is the smallest client on this page and the one where I owned every layer, from the position to the photographs to the words on the page. That makes it the clearest line I have between a decision and a result.
The Result
