Seven Tides
Legendary Outfitters
Brand, Digital Experience & AI Search
The website should feel like the trip you're about to book.
The Challenge
Legendary Outfitters offered premium guided fly-fishing experiences across Oregon, but the brand and digital experience didn't reflect the quality or specificity of the trips.
The Insight
A prospective client isn't buying a generic fishing trip. They're imagining themselves on a particular river, with a particular guide, having a particular experience. Generic stock imagery breaks that connection.
The Strategy
Rebuild the brand around the actual experience, then make that experience easier to discover through both traditional search and emerging AI search behavior.
My Role
Through Seven Tides, I led the brand, voice, website, content strategy, original photography and video direction, SEO, and generative engine optimization.
What We Built
We replaced stock imagery with original photography and video captured at the actual fisheries, rebuilt the website and brand voice, and optimized the site's content so the business could surface not only in conventional search but also in tools such as ChatGPT and Claude.
The Result
30% increase in trip inquiries after the brand, website, content, SEO, and AI-search overhaul.
← Back to Work“Joey took the time to understand who we are, what makes our trips special, and why our clients choose to fish with us. He rebuilt our brand around the actual experience, from the photography and content to the website, search strategy, and how we tell our story. The result feels like us, and more importantly, it works.”
Bryon Salaz | Owner, Legendary Outfitters