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Joey Hamilton, MBA
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Joey Hamilton, MBA
Home
About
Work
Resume
LinkedIn
Connect
Home
About
Work
Resume
LinkedIn
Connect

Insight is only useful if you do something with it.

I like the part of marketing where research becomes a decision. A focus group changes the positioning. Behavioral data changes the audience. A market difference changes the creative. A partnership creates a new way to reach people. Measurement tells us what to keep, what to change, and what to stop doing.

That means I can move from research and strategy into execution without losing the thread between what we learned and what the audience eventually sees.

What are people really choosing?

That's the question I've kept coming back to throughout my career. Understanding the answer is how better brands, better marketing, and better business decisions get made.

joeyghamilton@gmail.com‍ ‍(541) 213-7700‍ ‍LinkedIn

Joey Hamilton, MBA

Brand Strategy  |  Consumer Insights  | GTM  |  Marketing Leadership